When Susan from Anew Image & Style Consulting first reached out, she opened with, “I’m not a fan of being in front of the camera.” Spoiler alert: she absolutely crushed it.

As she launched her new business, Susan needed imagery that reflected her polished yet approachable brand with professional portraits, lifestyle shots, and custom visuals for her website and social media.

confident London Ontario stylist during her branding photoshoot session in London Ontario with captured by thea photography
clothing stylist during branding shoot in London Ontario holding steamer up to green shirt with steam coming out.

We focused on capturing Susan in her element guiding clients through color analysis and thoughtful wardrobe editing.

wardrobe stylist doing color analysis on older client during consultation for a branding photography photoshoot
image consultant helping client choose clothing during a branding photoshoot in London Ontario


Susan works with women 40+ who want to feel confident and stylish without chasing trends or fast fashion. Her brand is built around conscious consumption and curating wardrobes that celebrate who you already are.


The goal was to create imagery that felt elevated yet grounded, visuals that would seamlessly fit her website design and reflect her calm, confident presence.


Here’s how her new imagery came to life on Anew’s website a cohesive, professional, and aligned with her brand’s elegant tone.

Watching Susan’s confidence unfold in front of the camera was such a highlight. This session perfectly reflected what Anew stands for effortless, intentional, and confident from the

inside out.


Ready to Elevate Your Brand Beyond Headshots?

Hey, I'm Thea! ...and YES your headshots matter!
They’re the essential building block.....but to attract clients who actually hire you, your visuals need to tell the full story. That’s what branding photography does, and that’s what your business deserves.

Let's create images that attract your dream clients!
Credits


Susan// https://www.anew.style/

Makeup Artist// Samantha Blatnicky

Studio// Parkhill Studios

Web Designer// The new Leaf Collective