How Willow & Lace Uses Branding Photography to Highlight Lovefresh


A little behind-the-scenes peek at our two-day branding shoot for Willow & Lace Home shot at The Stables at Cruickston Park Airbnb đŸ€

The main goal of this shoot was to create a large library of lifestyle imagery featuring curated products from Willow & Lace, including the popular Lovefresh line. Luiza invested in this shoot to ensure she could sprinkle these beautiful images across her Instagram content, website, and marketing materials â€” showing her local audience in Mount Brydges exactly what makes her shop so special.


(When I say a lot of product
 we’re talking two vehicles, furniture, and “37 totes” of goodies 🙈
 okay, maybe 12, but it felt like 37!) A huge shoutout to the amazing team, including Luiza, @meganvandinther, and @kathyvandinther, for helping bring it all together.

woman with linen dress on with dark curly hair applying love fresh product in bright white bathroom sitting on edge of bathtub

Why Feature Lovefresh?


Lovefresh is a Toronto-based clean beauty brand known for its high-quality, natural products. By highlighting it in her branding shoot, Luiza was able to showcase products her customers already love while also elevating her own brand. This kind of partnership helps small businesses like Willow & Lace stand out and connect with a wider audience.

reflection of woman with dark curly hair in the mirror wearing linen white shirt and tan dress applying Lovefresh body oil

Luiza applying Lovefresh body oil

woman hands in vintage white sink with silver knobs washing with lovefresh soap

Washing hands with Lovefresh Grapefruit & Lemon soap

Where to Use Your Branding Images


Once you’ve invested in a branding shoot, it’s all about making your imagery work for you:

  • Website product pages & blog posts
  • Instagram posts and stories
  • Email newsletters
  • Print materials like flyers or in-store signage
  • Collaborations or cross-promotions with featured brands

A well-planned shoot gives you versatile content for months to come, creating a cohesive look and feel across your marketing.

two vintage sinks in Cruickston Parks airbnb with Lovefresh product soaps
close up of woman wearing linen dress and button up shirt applying Lovefresh body oil to hands
woman wearing linen white button up shirt and linen dress with curly dark short hair placing striped towel on edge of clawfoot bathtub
woman hand close up pumping love fresh soap with one hand
Cruickston Park Airbnb in Guelph, close up of woman's feet in clawfoot tub with pink high heels shoes.

Why Larger Branding Shoots Work


This wasn’t just a few product shots — larger-scale branding shoots allow you to capture lifestyle imagery, multiple products, shop interiors, and even team members in one cohesive session. It’s about telling your brand story, not just snapping pretty pictures.

Woman wearing linen white shirt with curly dark hair reaching for Lovefresh soap in vintage white light bright bathroom at Cruickston Park

Ready for your own Brand refresh?


If you’re ready to take your business to the next level with a branding shoot that highlights your products, your shop, and your story, let’s chat! Whether you’re a boutique owner like Luiza or a service-based entrepreneur, Captured by Thea Photography creates images that help your audience fall in love with your brand.

Blog Post Featuring:


Willow & Lace Home - Click Here

LoveFresh - Click Here

Cruickston Parks Airbnb - Click Here